Amy Bridges serves as the Director of Digital Strategy for Online Giving. A digital marketing expert in nonprofit fundraising and email communications, Amy develops cross-channel digital communications that support and grow year-round online giving and contribute to the retention and growth of Shatterproof supporters.
Amy brings over a decade of experience in running digital marketing campaigns for large and small nonprofits. At The Nature Conservancy, she oversaw a highly profitable SEM program and planned and executed cross-channel digital campaigns. Her time at the US Holocaust Memorial Museum was spent developing multi-faceted email campaigns for fundraising and donor retention specifically focused on audience segmentation and journey-building. Her work at the International Fund for Animal Welfare saw her expand her strategic input to a worldwide audience to build a best-in-class digital fundraising program.
Amy loves all things digital, and there’s never been a digital platform she hasn’t mastered. She has a special knack for audience segmentation, email deliverability rehab, letting data inform decisions, and building relationships across teams.
Amy loves singing, creative writing, and making people laugh. Her motto is, “if you’re not having fun, you’re doing it wrong.” A native of Louisiana and graduate of the University of Virginia, Amy currently lives in Washington DC with her cat, Otis.