Asha Carroll is Assistant Vice President, Community Campaigns for the National Stigma Initiative at Shatterproof. She leads statewide and regional public health communications campaigns to reduce addiction stigma and drive attitude change with a portfolio serving 24% of the U.S. population and including the states of California, Georgia, Kentucky, and Michigan.
Previously Asha was Communications Director and Spokesperson for the Vermont Democratic Party, where she created the organization’s digital program as its first ever Digital Organizing Director and spent 5 cycles overseeing campaigns and consulting for races from City Council to Congress. She is an SBA Award-winning CPG startup founder and brings over 10 years of experience in digital and partnership marketing across sectors. A veteran growth marketer, she innovated early influencer marketing strategies in the consumer brand space and grew her career supervising paid media buying, building multidisciplinary creative teams, and developing content and co-branded products for Bob’s Red Mill, Justin’s Nut Butter, Blue Diamond Almond Breeze, Food Network’s Molly Yeh, and Half Baked Harvest. Recent work includes campaigns with NSYNC’s Lance Bass and U by Kotex/Kimberly-Clark with agency Quality Meats.
Asha’s speaking engagements include presentations for the Centers for Disease Control and Prevention (CDC) Foundation, Ad Council, Rx and Illicit Drug Summit, Agents of Change Summit, and NACCHO Overdose Prevention Summit. Her businesses have been featured in Harper’s BAZAAR, Bon Appétit, POPSUGAR, Thrillist, Ad Age, and NowThis, with retailers including Urban Outfitters, Foxtrot, and Erewhon.
She is a proud former school board director of the Mill River Unified Union School District (VT) and board member of Girl Scouts Green and White Mountains. Asha is an alumna of Carnegie Mellon University.
