Heather Lober is the Vice President of State Engagement for ATLAS® (Addiction Treatment Locator, Assessment, and Standards Platform). ATLAS is a life-saving, free to the public, confidential, platform to help individuals and loved ones find and compare high quality substance use treatment facilities. ATLAS is currently available in 11 states and will launch in 3 more throughout 2023. Heather leads the state engagement efforts to bring this life-saving tool to even more states and to make ATLAS the go-to tool for everyone who is seeking treatment.  

Heather is a Marriage and Family Therapist with more than 25 years in the behavioral health field. For most of her career, she worked in behavioral health managed care with responsibilities including oversight of utilization management, call center management, clinical training, and national scale projects aimed at helping ensure patients get evidence-based care for mental health and substance use concerns. She is passionate about helping people gain access to individualized care. She has also done direct care in multiple levels of care (outpatient, inpatient hospital, residential, and jails). 

Heather has her Bachelors in Family Social Science from the University of Minnesota and her Masters in Marriage and Family Therapy from Arizona State University. She is EMDR trained and maintains a private practice where she specializes in helping families going through high-conflict divorce including parent-child reunification.  

A Wisconsin native, she resides in Arizona with her greatest blessings: her husband, children, stepchildren and new grandbaby.