Heads of Hilton, Omni, PHD, FelCor, HEI and More Join Forces for the 2nd Annual “Shatterproof Challenge” at the Americas Lodging Investment Summit (ALIS) 

NEW YORK, NY– January 18, 2017 – Senior executives across the hotel industry are uniting at the leading and largest hotel investment conference in the world to end the stigma of addiction with national nonprofit, Shatterproof. The group of over 120 executives will rappel down 26 stories off of the JW Marriott Los Angeles L.A. LIVE to fundraise and show solidarity in the face of the disease of addiction, which often disproportionately affects the hospitality industry. This is the second annual Shatterproof Challenge Rappel to take place alongside the ALIS conference, last year’s participants event raised over $1 million.

Shatterproof, the leading nonprofit working to reduce the devastation that the disease of addiction causes families, hosts the “Shatterproof Challenge Rappel” in an effort to end the stigma of addiction and raise funds to prevent and treat the disease. These leaders of the hospitality world embody the industry’s resolute support of Shatterproof founder, Gary Mendell, a former hotelier (Chairman of HEI Hotels & Resorts), whose son Brian lost his life to addiction in 2011.

"I am blown away by the incredible support of the hotel industry.” says Gary Mendell, Founder, Chairman and CEO, “I could not be more grateful of my peers’ commitment to our cause and we are stronger than addiction motto.”

Mendell had regularly attended the ALIS conference in his 25-year long career in the hospitality industry. After losing his son Brian to addiction, he founded Shatterproof to spare other families of the tragedy his family suffered.

“We are so pleased to be working with Gary Mendell and the Shatterproof team to raise money for this important cause,” said Jim Burba, co-founder of Burba Hotel Network and chair of ALIS. “The outpouring of support from the hotel industry last January was truly amazing, and we are looking forward to an even more successful event in 2017,” Burba added.

Jim Burba is a member of the 2017 Host Committee for the Shatterproof Challenge Rappel at the ALIS conference. Other 2017 Committee members include: Art Adler (CEO, Americas, JLL Hotels), Mike Barnello (President & CEO, LaSalle Hotel Properties), Tom Corcoran (Chairman, FelCor Lodging Trust), Ted Darnell (HEI Hotels & Resorts), Joel Eisemann (Intercontinental Hotels), among others. The complete list of committee is available here.

For more information regarding the Shatterproof Challenge alongside ALIS, as well as a complete list of sponsors and teams, please visit www.RappelALIS.com .

About Shatterproof

Shatterproof is a national nonprofit organization dedicated to reducing the devastation the disease of addiction causes families. Shatterproof works to end the stigma and foster a community of support for families. Shatterproof provides families with evidence-based resources to support prevention, treatment and recovery. Shatterproof advocates for changes in policy at the federal and state level and supports the development and implementation of evidence-based solutions for substance-use disorders.

About the Americas Lodging Investment Summit (ALIS)

Co-hosted by the American Hotel & Lodging Association (AH&LA) and Burba Hotel Network (BHN), the two-and-a-half-day ALIS event features an extensive array of seminars and panels hosted by leading experts and investors discussing important trends and identifying new opportunities. The conference attracts the lodging industry’s leading hotel executives, investors, lenders, developers and professional advisory community. Proceeds benefit the educational, research, and training missions of the Educational Institute (EI) of the American Hotel & Lodging Education Foundation (AH&LEF), AH&LA’s not-for-profit affiliate. ALIS 2017 will take place January 23-25, 2017 at the JW Marriott and Microsoft Theater L.A. LIVE. Visit the ALIS website, http://www.alisconference.com/, for additional information.