One year into COVID-19 and amidst a most dire mental health crisis, Shatterproof and more than 187 organizations team up to plan inaugural ‘Mental Health Action Day’ on May 20

Norwalk, CT—Shatterproof in partnership with more than 187 leading brands, nonprofits and cultural leaders today announced the first-ever Mental Health Action Day, to be held on Thursday, May 20 during Mental Health Awareness Month. 

Over the past two decades, suicide rates have risen, particularly among young adults. And the COVID pandemic has accelerated the already dire crisis, giving way to what many mental health professionals have called the “second pandemic.” 
                    
Though more people than ever are comfortable discussing mental health, finding effective resources and knowing how to get help remains a challenge.  Mental Health Action Day is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action.  

Partners will encourage people to take their first steps towards mental health action -- whether for themselves, for their loved ones or to advocate for systemic changes. Resources and tools will be available for people to seek help in a myriad of ways from starting a meditation practice, learning how to support a friend, or advocating for change.

Partners to Date: 
 
●    320 Changes Direction 
●    AARP
●    Active Minds 
●    AIM Youth Mental Health
●    AIR - Attitudes In Reverse®
●    Aliento 
●    Alma
●    American Foundation for Suicide Prevention 
●    AmeriCorps
●    batyr
●    Ben & Jerry’s Homemade Inc.
●    BET
●    BetterUp
●    Blue Shield of California’s BlueSky Initiative
●    Born This Way Foundation 
●    Boys & Girls Clubs of America
●    BRAVO SIERRA
●    Bring Change to Mind 
●    Charity Bomb
●    Chipotle Mexican Grill
●    Chopra Foundation 
●    City of Kindness
●    CivicGeorgia
●    Clubhouse International 
●    CMT
●    Coalition of Asian Pacifics in Entertainment (CAPE)
●    Color Of Change
●    Comedy Central
●    Communities In Schools®
●    Compass Coffee 
●    Complex Networks 
●    Cope Notes®
●    Crisis Text Line
●    CURA Strategies
●    Didi Hirsch Mental Health Services
●    DoSomething 
●    Dr. Lorna Breen Heroes’ Foundation
●    Drumming for Your Life Institute
●    Empathy Rocks
●    Empire Vets
●    End Rape On Campus 
●    Entertainment Industries Council, Inc. (EIC) 
●    Eventbrite 
●    EVERFI 
●    Falkora Mental Health and Neutrotech Initiative
●    FaZe Clan
●    Feeding America
●    Find Your Anchor 
●    First Responders First 
●    Fountain House 
●    FourBlock
●    General Assembly
●    Generation S.O.S. 
●    GI Go Fund 
●    GIPHY 
●    Give an Hour
●    GLAAD
●    Grit Digital Health 
●    Gympass
●    #HalfTheStory
●    Headspace
●    Health Action Alliance 
●    Hilinski’s Hope
●    Hillel International
●    Hines Foundation
●    Home Base
●    Hope For The Day
●    Hopelab 
●    Inseparable
●    International Mental Health Association (IMHA)
●    It's On Us 
●    JED Foundation
●    JobPath Partners 
●    Joyful Heart Foundation 
●    JV Agency
●    kate spade new york
●    Kenneth Cole 
●    LogoTV
●    Long Island Alzheimer's Dementia Center  
●    Love is Louder
●    MAD TASTY
●    March for Our Lives
●    MedCircle
●    Mental Health America
●    #MentalHealthPH
●    Mentally Aware Nigeria Initiative (MANI)
●    Morgan Stanley
●    Movember
●    MTV
●    Musack
●    MusiCares
●    Muslim Advocates
●    Muslim Public Affairs Council
●    National Alliance on Mental Illness (NAMI)
●    NAMI Westside Los Angeles
●    National Action Alliance for Suicide Prevention
●    National Alliance for Hispanic Health
●    National Safety Council
●    NBCUniversal 
●    Never Alone Mental Health & Suicide Prevention
●    NEXUS
●    NM Impact Ltd.
●    NoStigmas
●    Notes for needs
●    NowMattersNow.org
●    NowThis
●    Number Story
●    Office Depot
●    On Our Sleeves®
●    One Love Foundation
●    One Mind
●    Operation Homefront
●    Overtown Youth Center
●    Painted Brain
●    Panorama Global
●    Paramount Pictures
●    Paramount Network
●    Peer Health Exchange
●    Penske Media Corporation
●    Plant People
●    Poder Latinx
●    Pop TV
●    Project Healthy Minds
●    Psych Hub
●    Puffco
●    Punk Rock Food Drive
●    Queens Gaming Collective
●    Rare Beauty by Selena Gomez 
●    Reddit
●    Represent Justice
●    RespectAbility 
●    Rise Above The Disorder
●    Rock to Recovery
●    Saint City Culinary Foundation (iheardyou.org)
●    Substance Abuse and Mental Health Services Administration (SAMHSA)
●    Sana Benefits
●    Sanvello Health
●    Shatterproof 
●    SHOWTIME®
●    Simon Wiesenthal Center Museum of Tolerance
●    Smithsonian Channel 
●    Snap Inc.
●    Sound Mind Live
●    Special Olympics, Inc. 
●    Storyline Partners
●    Stronger Than Stigma®
●    Student Veterans of America 
●    Taskeen Health Initiative 
●    Teen Line 
●    The Ad Council 
●    The John F. Kennedy Center for the Performing Arts
●    The Kennedy Forum 
●    The Lewis Prize for Music
●    The Mental Health Coalition 
●    The National Council for Behavioral Health 
●    The People Concern
●    The Trevor Project
●    The Upswing Fund for Adolescent Mental Health
●    Therapists in Tech
●    Therapy for Black Girls
●    theSkimm
●    THIRA Health
●    Thrive Global
●    TimelyMD 
●    TIME’S UP Foundation
●    To Write Love on Her Arms
●    Too Small To Fail
●    Trans Lifeline 
●    TV Land
●    Two Chairs
●    Uber 
●    UNICEF 
●    United Nations Verified
●    United Suicide Survivors International
●    United Way Worldwide 
●    Unite The United
●    Univision  Communications Inc.
●    VH1
●    ViacomCBS
●    ViacomCBS Veterans Network 
●    Vibrant Emotional Health
●    VICE Media Group 
●    Vice Ventures 
●    Victoria Secret (PINK)
●    VidCon
●    Watering Seeds
●    Wounded Warrior Project
●    YouTube 

“To address the ‘second wave’ of mental health devastation due to Covid-19 we need to move from awareness to action,” said Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Group.  “MTV is proud to convene so many other leaders in driving forward a culture of mental health action, to inspire people to take actions and to normalize the idea that mental health is health.”

Mental Health Action Day is being planned in partnership with TaskForce, a cultural organizing agency that builds capacity for those taking on the most pressing challenges facing our communities, our nation and our world.

Additional participants and more information about how each partner will activate on May 20 will be forthcoming. More on Mental Health Action Day and initial partners can be found at www.MentalHealthActionDay.org   

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About Mental Health Action Day
Mental Health Action Day is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action.  The first Mental Health Action Day will take place on May 20, 2021 with a mission to encourage and empower people to take their first steps towards mental health action -- whether for themselves, for their loved ones or to advocate for systemic changes, because mental health is health.  Learn more at www.MentalHealthActionDay.org
 

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