NYC Walk to be Held Saturday, 10/28

WHAT: Shatterproof, a national nonprofit focused on reversing the course of the addiction crisis in America, will host an event on Saturday, October 28. During this event, New York City and its surrounding community will come together and support families, friends, neighbors, and colleagues impacted by the disease of addiction. More than 46 million Americans ages 12 and older identify as having a substance use disorder (SUD) in the U.S. Statewide, nearly 2 million New Yorkers have a SUD. The Shatterproof Walk gives the community the opportunity to bring the disease of addiction into the light and share inspiring stories of hope and recovery. Participants will unite to engage in several activities geared toward ending the stigma associated with SUDs, including a walk. 

Other highlights include: 

  • The Shatterproof Community Resource Village will showcase SUD resources from other
    local organizations.
  • Participants will be able to select a bracelet that speaks to them personally to represent
    why they are participating in the Shatterproof Walk — whether it be in memorial of a
    loved one, for themselves in recovery, or to show their support to those who have 
    SUDs or Shatterproof’s mission.
  • An opening ceremony will profile local walkers touched by addiction and recognize
    top teams, fundraisers, and leading event sponsors

Funds raised from the walk support Shatterproof’s work in advocating for changes in federal and state policy as well as programming focused on saving lives and changing the conversation about addiction. 

For more information or to register for the Shatterproof Walk event, visit:


WHO:    Emcee: Dave Price, NBC 4 Weathercaster and Shatterproof Supporter

Shatterproof executives:

Kirsten Suto Seckler, Chief Marketing and Communications Officer

Sara Lipsky, VP, Philanthropy

Prince Amukamara, Former New York Giants player and Super Bowl Champion

Rachel Hetchman, Sober Life Coach and Founder of @soberincentralpark

Tawny Lara, The Sober Sexpert, who has been featured in the Huffington Post, Men's Health and Playboy

Aija Mayrock, best-selling author, The Survival Guide to Bullying

*Available for interviews


Saturday, October 28, 2023 

8:00 a.m. Site opens 

9:00 a.m. Opening Ceremony begins 

9:30 a.m. Walk begins 

11:00 a.m. Walk ends


Pier 84 – Hudson River
555 12th Ave.
New York, NY 10036

Shatterproof extends sincere thanks to the sponsors of the Shatterproof Walk:
Champion Sponsors: Elevance Health Foundation, Indivior, Mariner Wealth Advisors, and Pacira Biosciences, Inc.
Signature Sponsors: AllMed, Braeburn, CHUBB, ICG Advisors, JP Morgan Chase & Co, and SoundCloud
Gold Sponsors: Captivate, HEI Hotels + Resorts, Lockton, and Preclivity

Bronze Sponsor: NY Giants
Supporting Sponsor: NinjaCat Productions
Media Sponsor: Lemonada Media

Lauren Lawson-Zilai

About Shatterproof:

Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. Shatterproof is focused on guiding communities, removing systemic barriers to recovery, mobilizing the country to advocate for change, and ending addiction stigma in the U.S. Find Shatterproof on Facebook, X, and YouTube @ShatterproofHQ or follow us on Instagram at @weareshatterproof. To learn more, visit If you are experiencing anxiety, depression, or a substance use disorder, text SHATTERPROOF to 741741 for help.