Shatterproof will host their second annual Shatterproof Hospitality Heroes Reception at

NEW YORK, NYOctober 9, 2018 – Shatterproof, a national nonprofit organization dedicated to ending the devastation the disease of addiction causes families, will host their second annual Shatterproof Hospitality Heroes Reception at Americas Lodging Investment Summit (ALIS) on January 29 from 6:15-7:30 p.m. at the J.W. Marriott in Los Angeles.


The reception will honor Robert Alter, president of Seaview Investors, who has been an integral part of uniting the leaders of the hospitality industry to come together for this cause.  The event will raise vital funds that will support Shatterproof’s efforts to transform the way addiction is treated in America.


Alter is one of the premier hotel investment and management executives in the industry.  He is Chairman Emeritus and Founder of Sunstone Hotel Investors, Inc. (NYSE: SHO). After founding Sunstone in 1985, he took the company public in 1995 with 10 hotels and a total enterprise value of $75 million with revenues of $30 million. During Mr. Alter’s 22-years as CEO, Sunstone acquired 125 hotel properties with more than 20,000 guest rooms, and disposed of 80 hotels.


He is currently President of Seaview Investors, LLC, a real estate investment management company that operates hotels in Southern California and Colorado. Seaview Investors is involved in the operations and management of four hotels and currently developing four new hotels.


Last year, over 40 hospitality companies joined together to sponsor this event in support of Shatterproof and its founder and CEO, Gary Mendell, a former hotelier (Chairman of HEI Hotels & Resorts), whose son Brian lost his life to addiction in 2011.


Studies have shown that the hospitality industry is impacted by addiction at two times the rate of other industries, so Shatterproof’s mission is particularly important.


"I am looking forward to honoring Bob this year. He has been a tremendous supporter of Shatterproof since the inception,” said Gary Mendell, “I could not be more grateful for his commitment to our cause. His leadership is making a profound impact towards ending the stigma of addiction.”


Mendell regularly attended the ALIS conference in his 25-year-long career in the hospitality industry. After losing his son Brian to addiction, he founded Shatterproof to spare other families of the tragedy his family suffered. In 2016 and 2017, Shatterproof hosted the Shatterproof Challenge Rappel alongside ALIS, which raised over $1.6 million dollars. Since 2016, the hospitality industry has raised over $2 million dollars for Shatterproof at events at ALIS.


“I am honored to be this year’s recipient, but more importantly, I am looking forward to the opportunity to help raise awareness and mission critical funds for Shatterproof,” says Robert Alter. “Our industry is disproportionately affected by addiction and helping to end stigma and talk about it openly at a high-profile event such as ALIS is extremely important.”



Tickets and sponsorships will be available soon at


About Shatterproof

Shatterproof is a national nonprofit organization dedicated to ending the devastation the disease of addiction causes families. Shatterproof is focused on one specific, urgent goal: To transform America’s broken addiction treatment system. The organization is working to ensure that every American with a substance use disorder has access to treatment that’s based on proven research. Shatterproof advocates for changes to federal and state policy, payer reform, and provider ratings, and provides public education through family and workplace programs.


About Gary Mendell

Gary Mendell is the founder and CEO of Shatterproof, the leading national nonprofit dedicated to ending the stigma of addiction and the devastation it causes families. Mendell has spent more than 25 years as an entrepreneur. He founded HEI Hotels & Resorts, a multi-billion-dollar company that oversees 70 hotels, and he previously served as President of Starwood Lodging Trust. Losing his son, Brian, in 2011 after a 10 year struggle with addiction, Mendell made a promise to spare other families from this tragedy. Shatterproof was created to change how addiction is perceived, prevented, and treated in the U.S. Mendell received his B.S. from Cornell University’s School of Hotel Administration and his MBA with distinction from the Wharton School at the University of Pennsylvania.