[New York, NY - September, 2017] - Shatterproof, a national nonprofit organization dedicated to reducing the devastation the disease of addiction causes families, will continue its national campaign, “Rise Up Against Addiction” in New York City on Sunday, October 1st at Pier 84. This event is part of Shatterproof’s “Rise Up Against Addiction 5K Run/Walk” series across the country, uniting local communities to support those who have lost a loved one to addiction and to celebrate those who are living in recovery today.

“At Shatterproof, we’re committed to igniting conversations around addiction in an effort to raise awareness and end the stigma around this devastating disease,” said CEO & Founder of Shatterproof, Gary Mendell. “Over 1 million people in New York City alone are affected by substance use disorder and we are excited to bring the Rise Up Against Addiction movement to this city to rally the community together and foster a sense of strength and support rather than shame.”

Participants are invited to register and run/walk 5 kilometers from Pier 84 to show support for anyone who has been touched by addiction and bring the disease of addiction into the forefront of a national conversation. Shatterproof CEO & Founder Gary Mendell will kick off the event with a speech at the beginning of the program, joined by elected officials, special guests, and local families impacted by this disease. Guests will have the opportunity to engage in activities geared towards uniting the community and promoting positive change. Highlights include: THE SHATTERPROOF COMMUNITY VILLAGE, which will showcase substance use disorder resources from local organizations; THE MEMORIAL GALLERY, featuring photos and stories of lost loved ones; a CELEBRATE RECOVERY AREA, a space to unite with hundreds of others in recovery; and more.

“Ignoring addiction will ruin lives, pull families apart, damage careers, and much more,” says Shatterproof Ambassador Margaret Hanson. “However, I remain hopeful. I am hopeful that people are beginning to realize that addiction is a disease. I am hopeful that we are changing the conversation about addiction. I lost my brother Philip to addiction. On October 1, I am proud to join thousands of other runners and walkers whose lives have also been impacted by addiction at the Rise Up Against Addiction 5K.”

Visionary sponsors of Shatterproof’s New York City Rise Up Against Addiction campaign include Choice Hotels, Hilton Worldwide, Pacira Pharmaceuticals, Thomson Reuters, wework, and Wyndham. Platinum sponsors include LaSalle and Loews. Gold sponsors include Chicago Title Insurance Company, Gary Giglio, Goldman Sachs, HEI, Jones Lang LaSalle, Marriott, UnitedHealth Group, and Wells Fargo. Silver sponsors include Indivior. Bronze sponsors include Adapt Pharma – Narcan Nasal Spray, Chubb, Kaleo, and Vineyard Vines. In-kind sponsors include Zaro’s Bakery.

As a surgeon, I am acutely aware of the role prescribed opioids has played in the national addiction epidemic," said Paul Sethi, M.D., an orthopedic surgeon at Orthopedic & Neurosurgery Specialists (ONS) and President of the ONS Foundation for Clinical Research and Education. "Fortunately, new initiatives that encourage discussions in advance of surgery can empower patients with an understanding of non-opioid pain management alternatives. My hope is through these efforts and the help of organizations like Shatterproof, the numbers of lives affected by opioid dependence will greatly diminish in the years ahead.”

The “Rise Up Against Addiction” campaign kicked off with its first 5K Run/Walk in Kansas City on June 11, 2017, and will continue in New York City, Washington D.C., Boston, and Atlanta.

Every dollar raised supports Shatterproof’s advocacy efforts, provides trusted, evidence-based resources for families, and ends the stigma of addiction.

For more information or to register for Shatterproof’s NYC 5K Run/Walk, click here.

Event Details:

New York City

Sunday, October 1, 2017

Pier 84, Hudson River Park

12th Avenue and West 44th Street

New York, NY 10036

8:00 AM Site Opens

9:00 AM Program

9:30 AM 5K Run/Walk

Future 5K Run/Walk Events

Washington, D.C.

Saturday, October 21, 2017

The Catholic University of America

620 Michigan Avenue NE

Washington, DC 20017


Saturday, October 28, 2017

Franklin Park Playstead

Pierpont Road

Boston, MA 02119


Saturday, November 4, 2017

Piedmont Park at The Meadow

10th Street NE & Charles Allen Dr.

Atlanta, GA 30309

About Shatterproof:

Shatterproof is a national nonprofit organization dedicated to reducing the devastation the disease of addiction causes families. Shatterproof works to end the stigma and foster a community of support, providing evidence-based resources to support prevention, treatment and recovery. Shatterproof advocates for changes in policy at the federal and state level and supports the development and implementation of evidence-based solutions for substance use disorders.

About Gary Mendell:

Gary Mendell is the Founder and CEO of Shatterproof. He founded Shatterproof after losing his son Brian to addiction in 2011 to spare other families of the tragedy his family suffered. Mr. Mendell founded HEI Hotels & Resorts, a multi-billion-dollar company that oversees a portfolio of 70 hotels. He’s also a former trustee and president of Starwood Lodging Trust. Mr. Mendell received his B.S. from Cornell University’s School of Hotel Administration and his MBA with distinction from the Wharton School at the University of Pennsylvania.