Nonprofit Goes Head-to-Head to Win $100,000 Grand Prize


NEW YORK, NY– March 29, 2017 – After more than one month of competitive giving, Shatterproof has earned its place - out of 64 other nonprofit organizations - in the National Championship for the 2017 Brackets For Good Tournament. Shatterproof, the leading national nonprofit working to end the devastation addiction causes families, will face Allied Arts in the final round of the March Madness style competition for the grand prize of $100,000.


Since the competition began on February 24, Shatterproof has rallied supporters across the country to donate and advance the organization through five rounds in the online, single-elimination, bracket-style fundraising tournament. Entering the Championship round, Shatterproof is the top fundraiser in both the National Competition and the city-centered brackets, raising more than $114,733 and counting to support its advocacy efforts, provide trusted resources for families, and end the stigma of addiction. For every $1 raised, Shatterproof gains 1 point in the National Championship, aiming to out-raise its opponent to win the championship and the $100,000 prize.


“It has been an honor to be a part of the National Championship for this thrilling fundraiser during March Madness,” said Gary Mendell, founder and CEO of Shatterproof. “Our organization has had so much fun playing in the tournament, raising money for our mission through every nail-biting round, and we intend to finish strong.”


Over 22 million Americans are touched by the disease of addiction. Shatterproof aims to create a community for those affected by addiction to come together and reduce the devastating impact of this disease. The organization also advocates for policy changes and provides an expansive online resource for those who are seeking information about the disease of addiction as well as evidence-based prevention, treatment, and recovery methods.


The United States Bracket Competition has raised over $410,305 for charity in the 2017 Competition.  Indianapolis-based Brackets For Good partners with corporate and nonprofit sponsors to host online, bracket-style fundraising tournaments in philanthropic communities around the United States. Brackets for Good has raised more than $2.75 million for local charities since its 2012 kick-off contest in Indianapolis.


To get in the game and help Shatterproof win Brackets For Good USA 2017, visit and score points by making donations!


About Shatterproof

Shatterproof is a national nonprofit organization dedicated to reducing the devastation the disease of addiction causes families. Shatterproof works to end the stigma and foster a community of support for families. Shatterproof provides families with evidence-based resources to support prevention, treatment, and recovery. Shatterproof advocates for changes in policy at the federal and state level and supports the development and implementation of evidence-based solutions for substance-use disorders.


About Gary Mendell

Gary Mendell is the founder and CEO of Shatterproof, the leading national nonprofit dedicated to reducing the stigma of addiction and the devastation it causes families. Mendell has spent more than 25 years as an entrepreneur. He founded HEI Hotels & Resorts, a multi-billion-dollar company that oversees 70 hotels, and he previously served as President of Starwood Lodging Trust. Losing his son, Brian, in 2011 after a 10 year struggle with addiction, Mendell made a promise to spare other families from this tragedy. Shatterproof was created to change how addiction is perceived, prevented, and treated in the U.S. Mendell received his B.S. from Cornell University’s School of Hotel Administration and his MBA with distinction from the Wharton School at the University of Pennsylvania.


About Brackets For Good

Brackets For Good is an Indianapolis, IN based 501(c)3 charitable organization focused on activating new donors, and increasing awareness for other nonprofit organizations through competitive, online fundraising at no cost. Since the inaugural tournament in 2012, new awareness, fundraising capacity, and over $2.75 Million dollars has been raised for hundreds of charitable organizations across the country in an innovative and fun way. For more information, visit


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