Shatterproof is developing a national strategy to help reduce the stigma around opioid addiction. This work is supported by McKinsey & Company and builds on the research conducted through the Center for Societal Benefit through Healthcare.

A video of Shatterproof and McKinsey colleagues discussing the work and its findings can be found below.

Addressing Stigma will Save Lives

Science has proven that substance use disorder is a chronic brain disease that can be managed with medical treatment. It is NOT a moral failing or a character flaw.

But still, only 1 in 10 Americans with a substance use disorder receive treatment. Addiction is highly stigmatized, and that stigma is fueling an American public health crisis.

Source: AP-NORC

Developing a National Strategy

A team of experts has been studying social change and stigma work that has happened in the past 20 years and pulling best practices from successful work to inform the strategy.

The strategy will not only open hearts and minds with the public, but will be addressing structural changes with employers, healthcare providers, law enforcement and the education system, primarily secondary schools and higher education.

Addiction needs to become a national conversation and safe to discuss at work, in the community, and around the kitchen table, because telling our stories, honestly and without shame, is one of the most powerful ways to change hearts and minds. Breaking down the stigma will open the opportunities for more people to seek quality treatment and create hope in a very dark world of despair.

Please contact us if you are interested in learning more.