Ten years ago, Shatterproof was launched. It was born from the vision of Gary Mendell, who believed no family should be shattered or devastated by addiction, a preventable and treatable disease. Since its inception, Shatterproof has grown to be a national nonprofit organization with impactful programming that helps millions of people across the country.
Over the course of the last decade, Shatterproof has focused on creating scalable solutions that make an impact now and for generations to come. As we enter our next decade and stare this disease in the eye, it is more critical than ever to reach more individuals and their loved ones with our science-based life-saving work.
As many organizations and businesses do, we’ve taken stock of how the public perceives our brand. Last year, we conducted a brand study and worked to align the Shatterproof brand. Our work to transform addiction treatment will be in 14 states by the end of this year, reaching nearly half of all Americans. Our state stigma campaigns reach more than 20 percent of Americans, and our Walks unite communities.
It is important as this work grows that the country understands this is all connected to Shatterproof, a nonprofit organization that believes no one should suffer or die from substance use disorder (SUD).
As we looked at our successes and the needs of this country moving forward, it became apparent that our role is being a trusted guide.
Our name, Shatterproof, reflects the strength we offer individuals and families as we provide them with evidence-based resources and tools to help guide them through the complexities of substance use disorder. Every resource, every program, and every tool is always rooted in science – the “proof” in Shatterproof.
As we enter this new decade, we are excited to share a new logo that represents the guidance Shatterproof provides, how Shatterproof brings substance use disorder out of the darkness of shame and into the light, and how we are removing the barriers to recovery.
We are also refreshing our programming to better align with this new look and reflect the Shatterproof name.
Brands evolve regularly to ensure they are meeting the moment, resonating with their audiences, and reflecting their current work. Fifteen years ago, nonprofit America’s Second Harvest went through an entire re-branding exercise, and they are now known as Feeding America. Just this week, Nokia launched a new logo, and I am sure you have seen the logo on your Starbucks cup evolve over the years.
At Shatterproof, we are excited about this updated look for the organization as we look to our future.
Sadly, substance use disorder is taking the country by storm. Exacerbated by the pandemic and declining mental health, we now have more than 46 million people in our country struggling with SUD. Additionally, fentanyl is pervasive across all substance use and is increasing the overdose rates in our country. We hit an all-time high of overdose deaths in 2021, with 2/3 of the increase coming from fentanyl. While the impact of SUD is felt regardless of race, ethnicity, class, or socioeconomic status, the disease impacts communities of color more intensely.
The public needs a trusted guide more than ever — and that’s where we come in. At Shatterproof, our goal is to help you navigate the right type of treatment, find support if you’ve lost a loved one, and to ensure those in recovery have access to an inclusive and supportive world.
We invite you to join us in this journey as we continue to make impactful changes and save lives.
For those of you who have been with us along the way and are wondering, “What do I do with my Shatterproof shirt with the old logo?” Have no fear! We are considering that “Vintage Shatterproof,” and we welcome you to continue to wear that shirt with pride. Later this year, you will have a chance to get a new shirt.
This year, we will provide more platforms and opportunities for individuals to share their stories and talk openly about this disease. One central platform for this will be our Walks, which will happen in seven cities across the U.S. Thousands impacted by this disease will take to the streets to end the stigma of addiction while raising funds and awareness.
It is time that we mobilize this country to take addiction out of the shadows and into the light. With your help, we can be the proof that together we are stronger than addiction.